Since the launch of the first known Smartphone with html capable browser the internet has been experiencing an increase access through this kind of devices. Nowadays more than 80% of internet users in the United States including Puerto Rico use a mobile phone or tablet to browse the web or get into social networks.

1. Mobile Usage is Exploding

Since the launch of the first known Smartphone with html capable browser the internet has been experiencing an increase access through this kind of devices. Nowadays more than 80% of internet users in the United States including Puerto Rico use a mobile phone or tablet to browse the web or get into social networks.

This amount of users is growing fast and also mobile usage as well. Even the traditional desktop users are migrating to mobile. This represents a new vision of share market over the internet and every year the internet usage on mobile devices will continue to growth at lease for the next 10 years experts say.

2. Positive User Experience

When you have a website that look the same on desktop computer and mobile devices you get better response from visitors as they feel familiar with your layout and content presentation on different devices. This represents a positive user experience thanks to responsive design and smart usage of top web development technology as HTML5 and CSS3.

A happy user is a returning user.

3. Blogging and Social Activities Bring Mobile Visitors

Publishing news and updates about your brand, products or even interesting content found on the web giving you opinions about it on your website guarantee a user engagement and interaction even better when these updates are share on social networks.

Having a responsive layout helps visitors to easily follow your post when sharing over the web as it will be easy to read.

4. Responsive Design is Preferred for SEO

Search Engine Optimization represents a key to be notice on a socialized world where almost every person with internet access have post or published some content on the web. Also an increasing usage of blogs and CMS that lets non programmers -zero code experience- required to go online with a website is important to reach users and search engines (organic) keep being a primary source of traffic to websites.

Responsive design allows you to optimize search engine visibility as your efforts go to one direction and your content will handle same keywords on many devices that represent a cost-effective Search Engine Marketing (SEM) and better performance.

5. One Website, Many Devices

A website that looks the same on a desktop computer, a laptop computer, a table and on a Smartphone means to be anywhere at anytime. Having one website for many devices is a great advantage overall usage as today users are changing how they access the internet.

Imaging a user that finds an article on your website at work hours 8-5 using a workstation but has no time to read it at that moment but want to read it later night at home using a tablet, if you have a non responsive website the user will have to look or search the same article twice to read it because your website has different design and structure for your publications. Now imaging the same user on a responsive website, what will the experience?

6. Responsive Adapts to Future Devices

"The fluid layout means that content adapts to all form factors, even smart TVs — a fast-growing source of Web traffic".
Marcelo Ballve - Business Insider

7. Cost-Time Effective

When using responsive design it represents a cost-time effective solution for all kind of content small, medium, large because you only need one person to administrate one website instead of many. If you have a corporate website this means any employee with the necessary skills will manage your website not a full department to do so.

Technically one server, one database, one markup will do the work for many devices so you will need less resources from your external provider or inside hosting your website.

8. Easier to Manage

Having one website for all devices is easier to manage than working with two or three websites at the same time. This lets your team to concentrate in generating high quality content instead of waste time introducing the content on your website using a CMS or not.

Also, reporting on how your website improving your business is a lot easier when you have only one source of data for analytics. Let’s say you have an online store, what it will be if you have two website for sales with more than a thousand items. It will be like a nightmare to manage all sales; all items updates and support with many websites. So let get it simple with just one online store for all devices.

9. Recommended By Google

With 67 percent search market share, when Google speaks, search marketers listen. "Responsive web design is recommended by Google, it allows one website to provide a great user-experience across many devices and screen sizes, and it also makes managing your SEO strategy easier. For these reasons, responsive web design is the best option for your mobile SEO strategy." says John Taylor from Search Engine Watch.

Federico I. Guzman

Analyst and Application Developer Internet / Extranet / Intranet / Mobile with over 15 years experience and a lover of the World Wide Web, new technologies and cinema. Husband of a great woman and full-time father of two beautiful girls. A fan of video games, cooking, and literary art. Humanist.